About Us

We take care of your comforts

Sweet Needle has come a long way since starting with a handful of products on Amazon. We made the decision to prioritise quality early on, before finessing our products and collections by increasing our range. Our goal is to make our customers happy, by combining good value products with value for money. We are excited to explore different products and introduce our leading quality and good value products to households in the UK.

We began Sweet Needle with a towel and napkin products, and now our product range is growing and evolving to new lengths. We love cotton, linens and flax fibres. We’re all about using high quality fibres across our products and collections. We go above and beyond with product procurement — we rigorously trial and test our products before it reaches our online store, so we’re always giving our customers products we love to use too!

Our towel sets suit different lifestyles and preferences, yet all collections are breathable, absorbent, fluffy and long-lasting cotton fibres that everyone can love and enjoy. We want our customers to love our products as much as we love them, that’s why we’re always looking to improve our products and services for full satisfaction for all our customers.

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