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Privacy Policy Sweet Needle is a trading name of Sweet Needle Industries Ltd, registered in England No. 10864971 with Registered Office at: Unit 1, 11 Batsworth Road, Mitcham, London. CR4 3BX. Sweet Needle Industries Ltd ("We") are committed to protecting and respecting your privacy. This policy (together with our Terms of Use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. Information we may collect from you We may collect and process the following data about you   IP addresses and cookies We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our partners. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. The type of cookies that our Site uses enable us: You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site. You have consented to the use of these cookie files by accepting our Site's Terms of Use. Please note that any websites that we provide links to on our Site may also use cookies, over which we have no control. Where we store your personal data All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site. You are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Uses made of the information We use information held about you in the following ways: To carry out our obligations arising from any contracts entered into and for dealing with orders and accounts for the supply of products and services To ensure that content from our Site is presented in the most effective manner for you and for your computer To provide you with information, products or services that you request from us where you have consented to be contacted for such purposes To notify you about changes to our service We may also use your data to provide you with information about goods and services which may be of interest to you and we may contact you about these by post or telephone If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you. If you are a new customer we will contact you by electronic means for marketing purposes only if you have consented to this Disclosure of your information We will disclose your information to third parties in order to fulfil any order made by you on our Site. We engage other organisations and individuals to perform functions on our behalf, for example delivery services, and will provide them with the information they need to perform their function. We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006. We may also disclose your personal information to third parties: in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; if we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets; if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use and other agreements or to protect our rights, property, or safety and those of our customers, or others; for enabling the third party to contact you to provide feedback on your experience with using our services in order that we may improve our customer service. Your rights You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing at any time by contacting us at sales@sweetneedle.co.uk Our Site contains links to and from the websites of our partners, third party retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability whatsoever for these policies. Please check these policies before you submit any personal data to these websites. Access to information The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. Changes to our privacy policy Any changes we may make to our privacy policy in the future will be posted on this page.